Communication guide to foster MAF-TB initiation and launch

How can CSOs and communities facilitate initiation and launch Multisectoral Accountability Framework  to Accelerate Progress to end TB at the country level (MAF-TB)?


Why is MAF-TB so important in the fight against TB and what audiences should be engaged in its launch?


How to establish and implement effective communication with decision-makers and other parties involved?


You will find answers to these questions and more in the  developed by TBEC Guide for civil society organizations and communities affected by tuberculosis “Communication to facilitate initiation and launch of multisectoral accountability framework to accelerate progress to end TB at the country level”.

 

This publication contains comprehensive information for CSOs and affected communities:

  • about MAF-TB, its components and stages of implementation;
  • about basic components of the communication process: goals, key messages, calls to action, communication channels;
  • practical recommendations on selection of communication components, their optimal application and semantic content in the context of initiation and launch of MAF-TB to be used by target audiences from among national decision-makers and stakeholders implementing activities to end TB.


This Guide prepared by TB Europe Coalition in coordination with the WHO Regional Office for Europe and financial support of STOP TB Partnership and the European Union.

Communication guide to foster MAF-TB initiation and launch
Communication guide to foster MAF-TB initiation and launch